Social media marketing is, no doubt, one of the most powerful ways that both big and small businesses can reach their prospects and customers.
Customers interact with brands through social media channels like Facebook, Twitter, YouTube, Instagram, and Pinterest. Marketing through social media is an excellent way of driving leads and sales, hence bringing success to your business.
Benefits of Social Media Marketing to Businesses
For you to achieve your marketing and branding goals for your business, sharing valuable content on social media channels is vital. Social media marketing will help you raise brand awareness, increase website traffic, and improve communication and interaction with key audiences.
Which Social Media Marketing Channel Suits My Business?
To help you decide on the best social media platform for your business, we will look into the various channels available for business owners.
Facebook is the largest social media site with more than 2 billion users, 65 million businesses using it, and more than 6 million advertisers leveraging its power. This tells you that it is not only a favorite of many but also a safe place to market your business. It is easy to get started since it supports almost all content formats like videos, text, stories, images, and live videos.
Twitter emphasizes real-time information, and it allows only 280 characters per tweet. It is an excellent platform when it comes to customer service. Most businesses have reported that most customer service requests come from their twitter account.
This is mainly a photo and video sharing social media platform. Once you create an Instagram business profile, you are granted access to rich analytics and the ability to schedule your posts with other tools.
You can share your videos on YouTube for your brand, where users watch up to a billion hours of video daily. All you need to do is to create an account where you will be uploading videos. Users can view, like, comment and share.
Talk To Us
We will help you set up all the social media channels for your business. Our experts will also advise you on the best channel for your type of business.